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September 17, 2006
Thesis Launch 2
On Thursday, we had 2 final project briefings:
La Marchesina: "WarpGates"
The first, for La Marchesina, with project leader Domenico Pisaturo, is about enhancing and adding meaning to public transitional areas, within a new real-estate development in Milan. La Marchesina is a real-estate company and currently developing a former Osram factory into residential and commercial areas. Domenico's company moves in the design area of interactive exhibits and installations, so together we are to explore the potentials of this transitory spaces.
You can download the brief here.
Samsung: "Sell and Display"
This tackles the subject of brand and retail experience. The project leader is a guy called Alessandro forgot-his-last-name, who runs a company called Quinine, specialising in retail and exhibition design. He showed his previous work for Orange UK stores and I liked what I saw.
The thing is, my personal interest really doesn't lie in retail. Branding yes, but not retail. They emphasized a lot on aesthetically-pleasing elements and I thought that shouldn't be a way to approach a project that deals with brand experience. I mean, if you went to a Samsung store that was really "wow" and then you go home after buying a product and it doesn't work well, you'd be disappointed, right?
I think their stance is to assume that all interaction, behavior and services within the Samsung products are all perfect, therefore let's just concentrate on the aspect of brand experience in retail spaces. Which is fair enough, but that's not what I plan to do after graduation.
Vodafone Japan
Announced at the last minute, for a Monday morning briefing, is the last project brief. The project leader is Setsu Ito, a Japanese Milan-based product designer. For a previous Samsung project last semester, he also had the role of project leader, for a design brief with the MA in Design students. I don't know what the brief is, but my mind has been made up, so...
I signed up for...
1st choice: Motorola's "On the Move": Mobility in Social Networking
2nd choice: Fujitsu's "Where is My Simple Life": Simplicity in Convergent Products
OK, I'm now going to send out that email for everyone, calling for participation in user research.
Posted by Yasmina at September 17, 2006 11:12 AM