Simplicity
Recent projects:
Vexed | 24Shots | iFlow | Simplicity | Ambient Experience for Healthcare | iPronto | Philishave
My 2007 projects are still under NDA
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Commissioned by Philips Corporate Marketing, this project aimed to explore what the new brand promise of Sense and Simplicity meant in terms of design strategy, product development, interaction and product design, material and finishing.
The Next Simplicity project teams were divided into four domains, each corresponding to a Philips business. I was in the 'Care' group, for products in the Domestic Appliances and Personal Care domain.
My role in the 'Care' group was Lead Interaction Designer, where, together with product designers, model-makers and engineers from Philips Applied Technologies, I designed the interactions and specified the product behavior. We designed and developed six product concepts, five of which were made into prototypes.
The end results were unveiled to the public at an event in L'Espace Grande, in Paris. Two books were published, that documented the project.
Disclaimer: The works developed whilst at Philips Design remain the property of Philips Design Netherlands, and their associated clients. I claim no ownership over them.
Due to the confidential nature of my work, I am unable to show some projects in detail.